SISTER SCHUBERT SEEMS TO HAVE FOUND
the recipe for success,
and one of her biggest secrets is also the most basic: "never compromise
the ingredients".
In 1989, Sister Schubert was baking
her now famous rolls in the kitchen of her home in Troy, Alabama, for her
small catering business and for family and friends. That same year, she
volunteered to donate some of her rolls to the holiday frozen food fair at
her church, and received orders for 80 pans. The following year, Sister had
to cut off orders at 200 pans, and in 1991,
 she filled orders for 300 pans.
Patricia, dubbed "Sister" by a sibling, decided she might be on to
something really big. She found two commercial ovens at a school surplus
auction, borrowed a small chest freezer from her Mom, and bought a 30-quart
commercial mixer. Her kitchen and sun porch became a mini-bakery and the
dining room a packaging area. She hired three helpers and began with one
account, Ingram's Curb Market in Troy, Alabama. After one month she was ready
for new markets. Tirelessly, Sister called on other small groceries in
Montgomery, Dothan, and Birmingham, Alabama. If a grocer would agree to sell
her product, she and her two daughters would set up in the store and hand
out samples.
"I knew," Sister says, "if I could
get people to taste my rolls, they would buy them."
Related Links
The Barnes Family Foundation
Chrissie Schubert's Treats
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